There are several ways to improve the SEO of your website, including:

1. Conducting keyword research to identify the terms and phrases that your target audience is using to find products or services like yours.
2. Optimizing your website’s content and meta tags (such as the title and description) to include these keywords.
3. Building backlinks to your website from other reputable websites.
4. Making sure your website is mobile-friendly and has a fast loading speed.
5. Utilize structured data and schema markup
6. Use social media platforms to promote your website and create a good social media presence.
7. Optimize images and videos on your website to increase engagement and provide a better user experience.
8. Use Google Search Console to track your website’s performance, identify and fix any technical issues, and track your progress over time.
9. Regularly update your website with fresh, high-quality content to keep your visitors engaged and coming back.
10. Use Google Analytics to track your website’s traffic, understand user behavior and optimize the website accordingly.

It’s important to note that SEO is a long-term strategy, and the results may take some time to show.