14 Best Google Analytics Alternatives for 2023

  1. Matomo: Formerly known as Piwik, Matomo is a free and open-source analytics platform that provides similar features to Google Analytics, including tracking user behavior, goals and conversions, and real-time analytics.
  2. Adobe Analytics: Adobe Analytics is a paid analytics platform that provides advanced data visualization and reporting features, as well as predictive analytics and data mining capabilities.
  3. Mixpanel: Mixpanel is a paid analytics platform that specializes in user behavior analytics, allowing businesses to track user engagement, retention, and conversion rates.
  4. Kissmetrics: Kissmetrics is another paid analytics platform that focuses on user behavior analytics, with features such as user segmentation and funnel analysis.
  5. Clicky: Clicky is a paid analytics platform that provides real-time data tracking and reporting, as well as heatmaps and conversion tracking.
  6. Woopra: Woopra is a paid analytics platform that provides real-time analytics and user behavior tracking, as well as customer journey mapping and funnel analysis.
  7. Heap Analytics: Heap Analytics is a paid analytics platform that provides automatic data capture and analysis, as well as user segmentation and funnel analysis.
  8. Statcounter: Statcounter is a paid analytics platform that provides website traffic analysis, including real-time data tracking, visitor location mapping, and goal tracking.
  9. Open Web Analytics: Open Web Analytics is a free and open-source analytics platform that provides website traffic analysis, user behavior tracking, and goal tracking.
  10. Fathom Analytics: Fathom Analytics is a paid analytics platform that provides website traffic analysis and user behavior tracking, with a focus on user privacy and GDPR compliance.
  11. Crazy Egg: Crazy Egg is a paid analytics platform that provides heatmaps, user behavior tracking, and A/B testing capabilities, as well as a range of other analytics features.
  12. Webtrends: Webtrends is a paid analytics platform that provides advanced reporting and data visualization features, as well as user behavior tracking and segmentation.
  13. Piwik PRO: Piwik PRO is a paid analytics platform that provides user behavior tracking, A/B testing, and GDPR compliance features, as well as a range of other analytics features.
  14. Smartlook: Smartlook is a paid analytics platform that provides website visitor recordings, heatmaps, and conversion tracking, as well as a range of other analytics features.