Magento 301 Redirect

Tue-Mar-2023
5

A 301 redirect is a permanent redirect from one URL to another. It is an important tool for maintaining SEO value and user experience when changing the URL of a page on your Magento website. Here’s everything you need to know about Magento 301 redirects:

  1. Why use Magento 301 redirects: 301 redirects are necessary when you change the URL of a page on your website. This can happen when you change the URL structure of your site or move pages to a new location. Without a 301 redirect, users who try to access the old URL will receive a 404 error page, and search engines will not be able to find and index the new page.
  2. How to create Magento 301 redirects: You can create 301 redirects in Magento through the admin panel. Go to the “Marketing” section and select “URL Rewrites.” From there, click “Add URL Rewrite” and choose “Custom” from the “Create URL Rewrite” drop-down menu. Enter the old and new URLs, select “301 (Permanent)” from the “Redirect Type” drop-down menu, and save the rewrite.
  3. Best practices for Magento 301 redirects: To ensure that your 301 redirects are effective, follow these best practices:
  • Redirect each old URL to a single new URL. Do not redirect multiple old URLs to the same new URL.
  • Use relative URLs for your redirects. This ensures that your redirects will still work if you change your domain name in the future.
  • Update any internal links to point to the new URL. This ensures that users and search engines can easily find the new page.
  1. Monitoring Magento 301 redirects: It’s important to monitor your 301 redirects to ensure that they are working correctly. You can use tools like Google Search Console to check for crawl errors and 404 pages. If you notice any issues, you can update or create new redirects as needed.

In summary, Magento 301 redirects are an important tool for maintaining SEO value and user experience when changing the URL of a page on your website. By following best practices and monitoring your redirects, you can ensure that your site remains accessible and easy to navigate for users and search engines.