Keyword Ranking: How to Track Your Google Rankings

Sat-Mar-2023
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As an SEO professional, it’s essential to track your website’s keyword rankings on Google. Knowing your keyword rankings can help you identify opportunities for improvement and measure the success of your SEO efforts. Here’s a step-by-step guide on how to track your Google rankings:

  1. Identify Your Target Keywords The first step in tracking your Google rankings is to identify your target keywords. These are the keywords you’re optimizing your website for and want to rank on Google. Use keyword research tools to identify the most relevant and high-traffic keywords for your website.
  2. Use a Keyword Ranking Tool There are several keyword ranking tools available online that can help you track your Google rankings. Some popular options include Ahrefs, SEMrush, and Moz. These tools allow you to track your keyword rankings over time and monitor changes in your rankings.
  3. Set Up Your Account Once you’ve selected a keyword ranking tool, set up your account and create a new project for your website. Enter your website’s URL and the target keywords you want to track.
  4. Track Your Rankings After setting up your account and entering your target keywords, your keyword ranking tool will start tracking your rankings on Google. Depending on the tool, you can track your rankings on a daily, weekly, or monthly basis. Make sure to regularly check your rankings to monitor changes and identify areas for improvement.
  5. Analyze Your Rankings Analyzing your keyword rankings can help you identify opportunities for improvement and measure the success of your SEO efforts. Look for trends and patterns in your rankings, and compare your rankings to your competitors’ rankings. Use this information to adjust your SEO strategy and improve your rankings over time.
  6. Take Action Based on your analysis, take action to improve your keyword rankings on Google. This could include optimizing your website’s content, building high-quality backlinks, or adjusting your keyword strategy. Keep track of your progress and continue to monitor your keyword rankings over time.

In conclusion, tracking your Google rankings is an essential part of any SEO strategy. By using a keyword ranking tool and following these steps, you can monitor your keyword rankings and improve your website’s SEO performance. Remember, SEO takes time and effort, so stay patient and persistent in your efforts.