Directory submission can be an important part of promoting your website and improving its visibility on the web. Here are some reasons why directories might save your website’s life:

1. Increased visibility: Submitting your website to directories can help you reach a larger audience and increase visibility for your website.
2. Improved search engine rankings: Directories can help improve your website’s search engine rankings by providing additional backlinks to your site, which can increase its credibility in the eyes of search engines.
3. Targeted traffic: By submitting your website to directories related to your niche, you can reach a more targeted audience who is interested in your products or services.
4. Credibility and trust: Being listed in reputable directories can help establish your website as a credible and trustworthy source in your industry, which can improve your reputation and attract more visitors.
5. Cost-effective promotion: Directory submission is a relatively low-cost and easy way to promote your website and reach new audiences.
6. Increased brand awareness: Submitting your website to directories can help increase brand awareness by exposing your website and brand to new audiences.

By utilizing directory submission as part of your overall web promotion strategy, you can help improve your website’s visibility, reach a larger audience, and increase brand awareness. However, it’s important to remember to only submit your website to high-quality, reputable directories to ensure that the links you receive are beneficial to your site’s search engine rankings.