Keyword search volume refers to the number of times a particular keyword or phrase is searched for on a search engine, such as Google or Bing, over a specific period of time. Understanding keyword search volume is important for businesses and marketers who want to optimize their content for search engines and attract more traffic to their websites.
Here are some steps for beginners to get started with keyword search volume:
- Use a keyword research tool: There are many free and paid keyword research tools available online that can help you find keywords related to your business or industry, and show you the search volume for each keyword. Examples of popular keyword research tools include Google Keyword Planner, SEMrush, Ahrefs, and Moz Keyword Explorer.
- Look for high-volume keywords: Keywords with high search volumes are generally more competitive, meaning there may be many other websites vying for the same keywords. However, high-volume keywords also have the potential to attract a lot of traffic to your website.
- Consider long-tail keywords: Long-tail keywords are more specific and less competitive than broad keywords, and they often have lower search volumes. However, they can still be valuable for attracting highly targeted traffic to your website.
- Use keyword search volume as one factor in your keyword research: Keyword search volume is just one factor to consider when choosing keywords for your website. You should also consider the relevance of the keyword to your business, the competition for the keyword, and the intent of the people searching for the keyword.
- Monitor and adjust your strategy: Keyword search volume can change over time, so it’s important to monitor your website’s traffic and adjust your keyword strategy as needed to ensure that you’re targeting the right keywords for your audience.
By using keyword search volume as part of your keyword research strategy, you can help your website rank higher in search engine results pages and attract more traffic to your website.