Position tracking is a critical aspect of Search Engine Optimization (SEO). Keyword rank tracker tools help you monitor the position of your website’s keywords in search engine results pages (SERPs). In this tutorial, we’ll discuss how to use a keyword rank tracker tool to monitor your website’s position in search engine rankings and provide links to some popular tools available.
Step 1: Choose a Keyword Rank Tracker Tool There are several keyword rank tracker tools available in the market. Some of the popular ones include Ahrefs, SEMrush, Moz, Serpstat, and AccuRanker. Before you choose a tool, consider factors such as pricing, features, and ease of use. You can also check out the reviews of the tools to make an informed decision.
Links to popular keyword rank tracker tools:
- Ahrefs: https://ahrefs.com/rank-tracker
- SEMrush: https://www.semrush.com/features/rank-tracking/
- Moz: https://moz.com/products/pro/rank-tracker
- Serpstat: https://serpstat.com/rank-tracker/
- AccuRanker: https://www.accuranker.com/
Step 2: Enter Your Website and Keywords After selecting a tool, you need to enter your website and the keywords you want to track. Most tools allow you to track multiple keywords at once, and some even offer automatic keyword discovery to suggest additional keywords to track.
Step 3: Set Your Search Parameters Setting search parameters determines the search engine, location, and device you want to track your keywords on. For instance, you can track keywords on Google.com in the United States on desktop devices or mobile devices.
Step 4: Monitor Your Rankings The tool will start monitoring your website’s ranking in SERPs for the keywords you’ve entered. You can view your ranking position for each keyword and track changes over time.
Step 5: Analyze Your Results After monitoring your rankings for a while, analyze your results to identify trends and patterns. Most tools provide detailed analytics such as average position, visibility, and search volume for your tracked keywords. You can also compare your rankings against your competitors to see how you stack up.
Step 6: Make Improvements Based on your analysis, you can make improvements to your website and SEO strategy to improve your rankings for specific keywords. For example, you may want to optimize your content for specific keywords, build more backlinks, or improve your website’s load speed.
Step 7: Track Your Progress After making improvements, continue to track your website’s ranking for your chosen keywords to see if your efforts are paying off. You can adjust your strategy based on your results and continue to refine your SEO efforts over time.
Conclusion: In conclusion, using a keyword rank tracker tool is an essential part of monitoring your website’s performance in search engine rankings. By choosing the right tool, setting your search parameters, monitoring your rankings, analyzing your results, and making improvements, you can improve your website’s ranking and drive more traffic to your site.