Here’s a step-by-step guide on how to set up and install Google Tag Manager on your website:
- Create a Google Tag Manager account: Go to the Google Tag Manager website and sign in with your Google account. Click on “Create Account” and follow the prompts to create a new account.
- Create a new container: Once you’re logged in to your Google Tag Manager account, click on “Create Container” and enter a name for your container. Choose “Web” as your container type.
- Add the Google Tag Manager code to your website: Copy the Google Tag Manager code provided and paste it into the head section of your website’s HTML code.
- Set up tags: Tags are snippets of code that track user interactions on your website. Click on “Tags” in the left-hand menu of your Google Tag Manager dashboard and click on “New Tag”. Choose the type of tag you want to create, such as Google Analytics or Facebook Pixel, and follow the prompts to set up the tag.
- Set up triggers: Triggers determine when your tags are fired. Click on “Triggers” in the left-hand menu and click on “New Trigger”. Choose the type of trigger you want to create, such as a page view or form submission, and follow the prompts to set up the trigger.
- Test and publish: Once you’ve set up your tags and triggers, click on “Preview” in the top right-hand corner of your Google Tag Manager dashboard to test your tags. Once you’re satisfied with your tags, click on “Submit” to publish your changes.
- Monitor and optimize: Monitor your Google Tag Manager dashboard regularly to ensure your tags are firing correctly and tracking the data you need. Use the data collected by your tags to optimize your website and improve user experience.
Google Tag Manager is a powerful tool for tracking user interactions on your website. By following these steps, you can set up and install Google Tag Manager on your website and start collecting valuable data to optimize your site.