Conducting a competitor keyword analysis involves analyzing the keywords that your competitors are using to rank higher in search engine results pages (SERPs) than your website. Here are some steps to follow to conduct a competitor keyword analysis:
- Identify Your Competitors: Start by identifying who your competitors are. They may include businesses that sell similar products or services or those that rank for similar keywords.
- Compile a List of Competitor Keywords: Once you have identified your competitors, start compiling a list of their keywords. You can use tools such as SEMrush, Ahrefs, or Google Keyword Planner to identify keywords your competitors are ranking for.
- Analyze Competitor Keyword Strategy: Analyze the keywords that your competitors are targeting and try to identify their keyword strategy. Look for patterns in the keywords they are targeting such as the length of the keyword phrase, the type of content they are creating around the keyword, and the search volume of the keywords.
- Identify Gaps in Your Own Keyword Strategy: Compare the list of competitor keywords with the list of keywords that your website is currently targeting. Identify any gaps in your own keyword strategy and look for opportunities to target new keywords that your competitors are ranking for.
- Assess the Competition: Once you have identified your competitor’s keywords, assess the competition for those keywords. Look at the number of websites ranking for each keyword, the domain authority of those websites, and the quality of their content. This will help you determine the difficulty level of ranking for each keyword.
- Create New Keyword Targets: Use the data you have collected to create a list of new keyword targets. Focus on long-tail keywords that have lower competition, but still have a high search volume. This will help you to rank higher for keywords that your competitors are not targeting.
- Monitor Your Competitors: Finally, keep monitoring your competitors’ keyword strategy. You can use tools such as SEMrush or Ahrefs to set up alerts and track changes in their keyword rankings. This will help you stay up-to-date on their strategy and continue to refine your own strategy.
By conducting a competitor keyword analysis, you will gain valuable insights into your competitor’s keyword strategy and identify new opportunities to improve your own website’s search engine rankings.