In SEO (Search Engine Optimization), “link juice” is a term used to describe the value or equity that is passed from one webpage to another through hyperlinks. When one webpage links to another, it’s essentially endorsing or vouching for the content on the linked page. This endorsement can improve the linked page’s ranking in search engine results pages (SERPs) by passing some of its own “link juice” to the linked page.
The more authoritative and relevant the linking page is, the more link juice it can pass on to the linked page. This means that if a highly authoritative and relevant website links to your page, it can significantly boost your page’s visibility and ranking in SERPs.
It’s important to note that not all links are created equal in terms of link juice. Some links, such as those from low-quality or spammy websites, may actually harm your page’s ranking rather than help it. In addition, search engines have become increasingly sophisticated in recent years, and they use complex algorithms to determine the relevance and authority of linking pages and their content.
Overall, link juice is an important concept in SEO and it highlights the importance of building high-quality, authoritative, and relevant links to your website in order to improve your search engine visibility and ranking.