Duplicate content refers to blocks of content that are identical or very similar to each other, either within a single website or across multiple websites. This can happen when content is copied and pasted from one page to another, or when multiple versions of the same content are published online.
Search engines like Google and Bing generally view duplicate content as a negative thing, as it can make it difficult to determine which page is the most relevant for a given search query. In some cases, search engines may even penalize websites for publishing duplicate content, which can result in a lower search ranking and decreased traffic to the site. Therefore, it’s important for website owners and content creators to avoid duplicating content and instead focus on creating original, high-quality content that offers unique value to their audience.