SEMrush offers several SERP tracking tools that can help you monitor your website’s search engine ranking performance and track your competitors’ rankings. Here are some of SEMrush’s SERP tracking tools:
- Position Tracking: Position Tracking is SEMrush’s flagship SERP tracking tool. It allows you to track your website’s search engine rankings for specific keywords and phrases over time. You can monitor your ranking progress, compare your performance to your competitors, and receive notifications when your rankings change.
- Sensor: Sensor is a tool that tracks Google’s algorithm updates and measures the impact they have on search engine rankings. It helps you understand how updates to Google’s algorithm are affecting your website’s rankings and allows you to adjust your SEO strategy accordingly.
- Organic Research: Organic Research is a tool that provides insights into your competitors’ organic search rankings. It allows you to see which keywords your competitors are ranking for, how much traffic they’re receiving from organic search, and what content is driving their rankings.
- Keyword Gap: Keyword Gap is a tool that allows you to compare your website’s keyword performance to your competitors. You can identify keywords that your competitors are ranking for but you are not, and adjust your SEO strategy accordingly.
- Market Explorer: Market Explorer is a tool that provides insights into your industry and helps you identify new opportunities. It allows you to see which websites and companies are leading your industry, what keywords they’re ranking for, and what content is driving their rankings.
By using SEMrush’s SERP tracking tools, you can gain insights into your website’s search engine performance, monitor your competitors’ rankings, and adjust your SEO strategy to improve your rankings and drive more traffic to your website.