Search intent refers to the reason why a user is conducting a particular search query on a search engine. It is the purpose or goal behind the search, and understanding it is essential for creating effective content and SEO strategies. There are generally four types of search intent:
- Informational: This is when the user is looking for information on a particular topic, such as “how to change a tire” or “what is the capital of France”.
- Navigational: This is when the user is looking for a specific website or web page, such as searching for “Facebook” or “Twitter login page”.
- Transactional: This is when the user is looking to make a purchase or take a specific action, such as “buying a new laptop” or “signing up for a gym membership”.
- Commercial Investigation: This is when the user is conducting research on a product or service they may want to buy in the future. They may search for things like “best smartphones for 2022” or “top-rated restaurants in New York City”.
By understanding the search intent behind a user’s query, businesses can create content and landing pages that more effectively meet their needs and expectations. This, in turn, can lead to higher engagement, conversions, and overall success in search engine optimization (SEO).