Magento 2 offers a variety of default SEO features that are designed to help improve the visibility and ranking of your online store in search engine results pages (SERPs). Here is an overview of some of the key default SEO features in Magento 2:
- Search engine friendly URLs: Magento 2 allows you to create custom URLs that are optimized for search engines. You can customize the URLs for product, category, and CMS pages in the URL Rewrite section of the Magento 2 admin panel. By creating short, descriptive URLs that include your target keywords, you can make it easier for search engines to understand the content on your site and rank it accordingly.
- XML sitemap generation: Magento 2 automatically generates XML sitemaps that contain links to all of your product, category, and CMS pages. This makes it easier for search engines to crawl and index your site, as they can quickly find all of the pages on your site that you want them to index. Additionally, you can customize the frequency and priority of the pages in your sitemap to help ensure that your most important pages are crawled and indexed more frequently.
- Meta data optimization: In Magento 2, you can customize the page title, meta description, and meta keywords for each product, category, and CMS page on your site. These elements provide important information to search engines about the content of your site, and can help improve the relevance and ranking of your site in the SERPs. It’s important to note that the meta keywords tag is not as important as it once was, and many search engines no longer consider it in their ranking algorithms.
- Canonical tags: Magento 2 automatically adds canonical tags to all pages on your site to help prevent duplicate content issues. This is important because search engines penalize sites that have duplicate content, as it can be seen as an attempt to manipulate search rankings. By adding canonical tags, you’re telling search engines which version of a page is the “preferred” version, and this can help improve the overall SEO of your site.
- Rich snippets: Magento 2 supports a variety of rich snippets, including product ratings, reviews, and pricing information. By adding these snippets to your listings in the SERPs, you can enhance the visibility and click-through rates of your listings, as they provide additional information that can be useful to users. Additionally, rich snippets can help establish your site as an authority in your niche, which can improve the overall SEO of your site.
- Google AMP support: Magento 2 supports Google’s Accelerated Mobile Pages (AMP) technology, which can help improve the mobile performance of your site and boost your mobile SEO. By using AMP, you can create lightweight, mobile-optimized versions of your pages that load quickly and provide a better user experience on mobile devices. This can help improve your mobile search rankings, as Google has stated that mobile performance is a key factor in its mobile search algorithm.