How to Delete a Snapchat Story on an iPhone or Android

357

In the fast-paced world of digital communication, few platforms capture the immediacy of sharing quite like Snapchat. The platform is built on fleeting moments, primarily encapsulated in the “Story” feature—a collection of Snaps (photos or videos) that disappear after 24 hours. While the temporary nature of Snapchat content provides a sense of freedom, there are countless times when a user needs to exercise immediate control over what they have posted, whether due to a sudden change of heart, a typo, or a momentary lapse in judgment.

The need to instantly delete a Snapchat Story—or even just a single Snap within it—is a common demand among users on both iPhone (iOS) and Android devices. Although the process is straightforward, the platform’s interface can sometimes make locating the precise deletion option slightly confusing, especially given the various types of Stories available. This comprehensive guide will walk you through the essential steps for removing unwanted content instantly, ensuring you maintain complete control over your profile and your shared narrative.

Understanding the proper methods for content deletion is critical for digital safety and personal privacy. Once a Snap is posted, it is immediately available to your designated audience. While it is set to expire naturally, swift manual removal is the only way to minimize the number of views and prevent unintended sharing. This guide will provide detailed, platform-specific instructions, cover troubleshooting for common issues, and offer professional tips for advanced Story management.

Understanding Snapchat Story Types and Deletion Rules

Before proceeding with deletion, it is important to understand the different types of Stories you might have posted. Snapchat organizes content based on audience and creator collaboration, and the management options vary slightly for each category. Deleting content always involves removing individual Snaps; Snapchat does not currently offer a single button to wipe out a full collection of Snaps instantly, meaning a “full Story” deletion is simply the sequential removal of every component Snap.

My Story: The Default Public-Facing Narrative

The ‘My Story’ feature is the most common type of Snapchat Story. By default, its audience is determined by your general Story privacy settings—typically set to ‘Friends Only’ or ‘Everyone’ (if you have a Public Profile). Snaps posted here are the core of your daily sharing. These Snaps are the easiest to delete because they are directly tied to your personal profile. The rule for deletion here is simple: you can delete any Snap you posted to your own My Story at any point before it automatically expires after the standard 24-hour window.

Private Story: Controlled and Exclusive Content

A Private Story allows you to share Snaps with a highly selective list of friends chosen by you. This feature is perfect for sharing content with specific circles without broadcasting it to your entire contact list. The key difference in deletion management is that while only the Story creator (you) can add or remove members from the viewing list, only the creator can delete the Snaps within the Private Story. The steps for deleting an individual Snap remain identical to ‘My Story,’ but the list management adds an extra layer of privacy control.

Shared Story: Collaborative Group Content

Shared Stories are collaborative spaces where you and a chosen group of friends can all contribute Snaps. This is often used for events, group vacations, or specific ongoing collaborative projects. The deletion rules are unique: you can only delete the Snaps that you personally contributed to the Shared Story. You do not have the power to delete Snaps added by other contributors, emphasizing the communal ownership of the content. If you are the creator of the Shared Story, you have the ability to remove the entire Shared Story structure itself, which wipes out all content added by all users, but only once you remove yourself as a participant.

Snaps in the Story vs. the Full Story

Snapchat fundamentally treats a Story as a playlist of individual Snaps. When users talk about deleting a “Story,” they almost always mean deleting one or more individual Snaps within that playlist. If you delete the single remaining Snap in your Story, the Story feed item itself disappears. This is an important distinction, as the interface is optimized for deleting single units of content rather than a collective feed entry. There is no magic “Delete Full Story” button; success is achieved by removing every constituent Snap.

Step-by-Step Guide to Deleting a Single Snap from Your Story

The methodology for removing a Snap is largely consistent across iOS and Android devices, as Snapchat maintains a near-identical user interface across both platforms. However, slight navigational differences in the operating system’s handling of menus and swiping can affect the user experience. The key steps involve accessing your Profile screen, finding the active Story, viewing the unwanted Snap, and initiating the deletion command.

On iPhone (iOS)

For users on an iPhone, the process is quick and relies on navigating to your main profile and utilizing the swipe-up gesture for efficiency. This method ensures that the removal is almost instantaneous from the moment you confirm the action.

Open Your Profile Screen: Launch the Snapchat app and tap on your Bitmoji icon (or profile picture) located in the upper-left corner of the Camera screen. This will take you to your personal Profile screen.
Access My Stories: Scroll down the Profile screen until you locate the section labeled ‘My Stories’. Here, you will see a list of all your active Stories, including ‘My Story,’ Private Stories, and Shared Stories you contribute to.
View the Snap to Delete: Tap on the specific Story that contains the Snap you wish to remove. This will open the Story viewer, beginning playback of the Snaps in sequence. You must tap or swipe to navigate to the exact Snap you want to delete.
Initiate Deletion: Once the unwanted Snap is displayed on your screen, swipe up from the bottom edge of the screen. This action reveals a menu bar at the bottom containing details like views and screenshots, along with a prominent trash can icon (or a three-dot menu, depending on the current app version, which leads to the delete option).
Confirm Removal: Tap the trash can icon. A confirmation prompt will appear, typically asking, “Delete This Snap?” or “Are you sure you want to delete this Snap?” Tap ‘Delete’ again to confirm. The Snap is now permanently removed from your Story and will disappear from your friends’ feed almost immediately.

On Android Devices

The deletion process on Android mirrors the iOS steps closely. The main distinction often lies in how the operating system handles touch input and menu overlays, but the core navigational path remains the same streamlined sequence.

Go to Your Profile: Open Snapchat and tap on your Bitmoji icon in the top-left corner of the Camera screen to access your Profile.
Find the Active Story: Scroll down to the ‘My Stories’ section, which displays all your live, non-expired content.
Isolate the Target Snap: Tap on the Story you want to edit. As the Snaps play, tap the screen repeatedly to advance quickly, or pause the video/photo to land on the specific Snap slated for removal.
Access the Deletion Menu: Once the Snap is visible, swipe up on the screen to reveal the snap’s viewing statistics and editing options. Look for the trash can icon (or the three-dot ellipsis menu in some older versions, which then reveals a ‘Delete Snap’ option).
Final Confirmation: Tap the trash can icon, and then select ‘Delete’ when the confirmation box appears. The Snap will be erased from Snapchat’s servers, and your audience will no longer be able to view it.

Post-Deletion Check (Verification)

After deleting a Snap, it’s always wise to verify its removal. The easiest way is to go back to your Profile screen, view the ‘My Stories’ section, and tap on the Story you just edited. You should see that the sequence of Snaps skips the one you deleted, or if the deleted Snap was the last one, the entire Story may have disappeared from your list entirely.

How to Delete an Entire Snapchat Story

As previously established, deleting an “entire Story” is achieved by deleting every single Snap within it. Snapchat is designed for users to manage content on an item-by-item basis. If your Story contains multiple Snaps, you must repeat the deletion process for each one until the Story is empty. This sequential removal is often referred to by users as “bulk deletion,” even though it is a manual, iterative process.

Deleting a ‘My Story’

If your ‘My Story’ contains several Snaps, you will need to view the Story and systematically delete each item. While this can seem time-consuming, the actual process only takes a few seconds per Snap.

Access the Story: Go to your Profile and tap on the thumbnail for ‘My Story’ under the ‘My Stories’ header.
Begin Removal Iteration: The first Snap will play. Swipe up to reveal the options menu.
Delete and Advance: Tap the trash can icon, then tap ‘Delete’ to confirm. The screen will automatically advance to the next remaining Snap in the Story.
Repeat: Continue this process (Swipe Up -> Tap Trash Can -> Confirm Delete) until the last Snap is removed. Once the final Snap is deleted, the ‘My Story’ entry will vanish from your Profile page, confirming the successful removal of the entire sequence.

Managing and Deleting Private/Shared Stories

While the process for deleting individual Snaps within a Private or Shared Story is the same, managing the Story itself involves different permissions and procedures.

Private Story Management

If you are the creator of a Private Story, you control the membership and the content. If you wish to delete the entire framework of the Private Story, not just the Snaps:

Go to Your Profile: Navigate to your Profile screen.
Select Private Story Settings: Under ‘My Stories,’ tap the three vertical dots (⋮) next to the Private Story’s name. This opens the management options.
Delete the Story Structure: Look for an option like ‘Delete Story’ or ‘End Story.’ Selecting this option will prompt you to confirm whether you want to completely erase the entire Private Story, including all its component Snaps and the associated list of allowed viewers. This action is irreversible.

Shared Story Management

Shared Stories are trickier because of the collaborative nature. Remember, you can only delete your own contributions. If you want to remove an entire Shared Story that you created, you must first remove all other members and then remove yourself. If you are not the creator, you can only remove your own Snaps, or simply remove yourself from being a contributor.

Leave/End the Story: Navigate to the Shared Story in your ‘My Stories’ section. Tap the three vertical dots (⋮) next to the Shared Story name.
Manage Participants: The creator must first remove all other participants from the Story.
Delete the Story: Once the creator is the only member remaining, they can select ‘End Shared Story’ or ‘Delete Story’ from the management menu. This action permanently deletes the entire collaborative album and all its contents.

Troubleshooting Common Deletion Issues

While the Snap deletion feature is generally reliable, users occasionally encounter situations where a Snap seems stuck, or the deletion option is not immediately visible. These issues often relate to connectivity, app versioning, or the specific location where the Snap is stored.

Snap Not Showing Up for Deletion (Check Memories)

A common point of confusion arises when a Snap has passed its 24-hour expiration time. Once the 24-hour period ends, the Snap is automatically removed from your active Story feed but is typically archived in your personal Memories, provided you have enabled the automatic saving feature. If you are looking to delete a Snap that has already expired:

Access the Memories Archive: Swipe up from the Camera screen (or tap the two overlapping photo icons below the capture button). This opens your Memories library.The Memories section is Snapchat’s cloud-based backup feature, designed to preserve your favorite Snaps even after they expire from your live Story. If you can’t find a Snap in your active story, it has likely transitioned here, and you must delete it from this separate vault.
Locate and Select the Archived Snap: Navigate through the ‘Snaps’ or ‘Stories’ tab within Memories to find the specific content. Long-press on the Snap or Story you wish to remove.Long-pressing on the thumbnail opens a contextual menu with various options, including editing, exporting, and deletion. This step ensures you are targeting the right archived content before proceeding with permanent removal.
Initiate Permanent Deletion: From the menu that appears, select the ‘Delete Snap’ or ‘Delete Story’ option.You will receive a strong warning that deleting from Memories is permanent and that the Snap cannot be recovered once removed. Confirm the action to permanently wipe the Snap from Snapchat’s cloud servers.

Error Messages and Connectivity Checks

If you tap the ‘Delete’ button and receive an error message, or if the Snap reappears shortly after being deleted, the issue is almost always related to connection instability. Snapchat requires a stable, fast internet connection (Wi-Fi or cellular data) to communicate the deletion command back to its servers effectively.

Troubleshooting Steps for Deletion Errors:

Check Connection: Ensure your phone is connected to a strong Wi-Fi signal or has full cellular data bars. Try loading a web page to confirm the connection is active.
Restart the App: Force-close the Snapchat application completely and then relaunch it. This refreshes the connection to the server and can resolve temporary data syncing errors.
Check for App Updates: Outdated versions of Snapchat can sometimes contain bugs that interfere with core features like deletion. Visit the Apple App Store or Google Play Store and ensure your Snapchat app is updated to the latest version.
Log Out and Log Back In: As a last resort, log out of your Snapchat account entirely (via Settings > Log Out) and then log back in. This forces a complete synchronization of your account data and often clears up lingering ghosts of deleted Snaps.

Deleting Snaps from Archived Memories

While the primary deletion focus is the live Story, many users need to ensure content is wiped completely from their history, which requires deleting it from Memories. It is critical to note that deleting a Snap from your live Story does not automatically delete the saved copy in your Memories. This is a manual, two-step process.

If you are deleting sensitive or unwanted content, you must perform the following two distinct actions:

Delete the Snap from the active My Story (using the swipe-up method).
Delete the corresponding saved copy from your Memories (by long-pressing the Snap in the Memories archive and confirming deletion).

Failure to perform the second step means the Snap remains archived on Snapchat’s cloud, accessible only to you, but still technically existing within your account history.

The Impact of Deletion: What Happens After You Delete a Snap?

When you delete a Snap from your active Story, the action triggers a set of responses within the Snapchat system. Understanding these effects provides peace of mind and reinforces why immediate deletion is so important for content control.

Immediate Viewer Access Termination: The moment you tap the final confirmation button, Snapchat attempts to remove the Snap from its servers and simultaneously revoke access for all viewers. Any friend who is currently viewing that specific Snap will see it disappear from their screen, often replaced by a blank message or the transition to the next available Snap.This revocation is fast, often taking milliseconds, but it is not 100% guaranteed for users with extremely poor internet connections or those running very old app versions. However, for the vast majority of users, the Snap vanishes instantly.
Viewer Count and Data Stop: Once deleted, the Snap’s view and screenshot count is locked in at the moment of deletion. No new views can be registered, and crucially, no one can subsequently screenshot the content.You can still check the final view count and the names of the friends who saw the Snap before you deleted it by checking the statistics menu (the swipe-up screen) before the Snap completely vanishes from your ‘My Stories’ list.
Removal from Friend Feeds: The entire Story sequence on your friends’ Story feeds is updated almost immediately. If the Snap was the first one in your Story, or if it was the last one, the visual representation of your Story tile will change instantly, signaling that the content is gone or that the Story has ended.This quick update prevents friends who haven’t opened Snapchat recently from ever seeing the unwanted content. The deletion command prioritizes rapid propagation across the network.
Permanent Loss (Unless Saved Locally): Deletion from your live Story is permanent; the Snap cannot be recovered via the app. However, if you had previously saved the Snap to your device’s Camera Roll (phone gallery) or if it was automatically backed up to your Memories, those copies remain untouched.The deletion process only targets the live, publicly broadcasted version of the content. Users who wish to permanently erase the content must manually delete any local copies and then delete the copy from their Snapchat Memories, as detailed in the troubleshooting section.
No Notification to Friends: Unlike deleting a message in a private chat, deleting a Snap from your public, private, or shared Story does not send a notification to your friends. They will simply observe the Snap vanishing from the playback sequence or the Story tile disappearing altogether.This silent removal feature is an important privacy tool, allowing users to make quick edits to their shared narrative without drawing explicit attention to the change or causing unnecessary confusion among their audience.
Status of Unopened Snaps: If you delete a Snap, friends who have not yet viewed your Story will never know it existed. The Snap is removed from their pending queue, and they will only see the remaining, un-deleted Snaps in the sequence.This is the greatest advantage of prompt deletion: the faster you act, the fewer friends will have the opportunity to view or interact with the unwanted content, effectively minimizing the distribution footprint.

Advanced Story Management and Privacy Controls

For advanced users or those who manage content for a brand or public profile, controlling the visibility of content goes beyond simple deletion. Snapchat offers several settings that provide finer control over who sees your Stories, helping to prevent the need for deletion in the first place.

Hiding Your Story (Instead of Deleting)

In some cases, you might not want to permanently delete a Snap, but rather hide it from a select individual or group of friends. This feature is perfect for managing minor interpersonal conflicts or temporarily restricting access without wiping the content for everyone else.

To hide your story from specific users (often referred to as ‘blocking’ them from viewing your Story):

Access Story Privacy Settings: Go to your Profile screen, then tap the gear icon (⚙️) in the upper-right corner to open Settings.
Select ‘View My Story’: Scroll down to the ‘Privacy Controls’ section and tap on ‘View My Story.’
Choose ‘Custom’ Option: The default options are ‘Everyone’ or ‘My Friends.’ Select ‘Custom.’
Select Friends to Exclude: A list of your friends will appear. Check the box next to the name of every person you wish to prevent from seeing your Stories.
Save Changes: Tap the ‘Back’ button or ‘Save’ to confirm. Those selected friends will not see any future Snaps you post to your ‘My Story’ until you uncheck their names.

Note: Hidden friends will only be blocked from viewing future Snaps posted after you enable the restriction. If they have already viewed a Snap, hiding your story from them afterward will not retract their view or their ability to see what they already accessed.

Adjusting Story Privacy Settings

Setting the right privacy control is a critical first line of defense against unwanted attention. Snapchat allows you to define a default audience for your ‘My Story.’

Everyone: If you select this, anyone on Snapchat, including people you don’t follow or who don’t follow you, can view your Story. This is usually only recommended for users with Public Profiles or brands.
My Friends: This is the default setting for most private accounts. Only users who you have added and who have added you back can view your Story. This drastically limits unwanted exposure.
Custom: As described above, this option lets you exclude specific individuals from your ‘My Friends’ list. This provides the most granular control over content viewership.

Regularly reviewing this setting ensures your content is only reaching your intended audience, minimizing the instances where you might need to urgently delete a Snap.

Story Expiration: Automatic Deletion

The 24-hour expiration rule is Snapchat’s built-in automatic deletion feature. While this is the foundation of the platform’s ephemerality, it is important to understand its limitations.

Every Snap added to a standard ‘My Story’ will be automatically deleted from the public feed after 24 hours from the time it was posted, regardless of views or device activity. This automatic deletion is what creates the constant demand for fresh content on the platform. However, the 24-hour rule only removes the public-facing content; it does not delete the saved copy in your Memories (if auto-save is enabled). For content to be truly gone forever without manual intervention, both auto-save to Memories and any local saving must be disabled.

Deleting Other Snapchat Content (Contextual Information)

A full understanding of content control on Snapchat requires knowing how to manage other forms of content that might appear on your feed or profile, even if they aren’t your own Story posts. Deleting a Story Snap may lead a user to seek out how to tidy up other associated digital footprints.

Removing Friends’ Stories from Your Feed

You cannot delete or remove a Story that another friend has posted. However, you can choose to ‘Mute’ their Stories so they no longer clutter your Story feed. Mutting a Story does not notify the friend, but it moves their content to a separate, less visible section of the Discover page, effectively removing it from your daily viewing experience.

How to Mute a Friend’s Story:

Go to the Stories feed (swipe left from the Camera screen).
Locate the friend whose Story you want to mute.
Press and hold their Story tile (Bitmoji/icon).
From the pop-up menu, select ‘Mute Story’ and then confirm.

To unmute a Story, you simply need to find it in the muted section and press and hold again to select the ‘Unmute’ option. This is a privacy management tool, not a content deletion tool, but it achieves the desired result of controlling your personal feed.

Clearing Recent Stories and Cache

The Snapchat app stores a lot of temporary data, known as the cache, to improve loading times. Over time, this cache can become corrupted or simply too large, leading to slower app performance and sometimes glitching features, including the proper display and deletion of Snaps. Regularly clearing the cache is a healthy maintenance practice.

How to Clear Snapchat Cache (iOS & Android):

Open Settings: Go to your Profile screen, then tap the gear icon (⚙️) for Settings.
Locate Account Actions: Scroll down to the ‘Account Actions’ section near the bottom.
Clear Cache: Tap on ‘Clear Cache.’
Confirm Action: Snapchat will prompt you to confirm. Note that this action clears temporary files and data, but it will not delete your Memories, saved Chats, or any of your personal account information. You will simply need to log in again or wait a moment for the feed to refresh.

Clearing the cache often resolves minor visual glitches where a Snap you thought you deleted seems to reappear briefly, as the app is no longer loading an old, saved version of the Story data.

Pro Tips for Seamless Snapchat Story Management

Maintaining a clean, professional, or simply regret-free Snapchat profile requires planning and leveraging the app’s features strategically. Here are expert insights and troubleshooting tips to help you master Story management and minimize the need for last-minute deletions.

Utilize the Preview Function Before Posting: Before sending a Snap to your Story, always take a moment to review it as a third party would. After creating the Snap, tap the ‘Send To’ arrow, but instead of immediately selecting ‘My Story,’ tap the thumbnail preview of the Snap first.This full-screen preview allows you to catch typos, check the alignment of text overlays, or confirm that the video clip is exactly what you intended to share. A quick check here saves the hassle of an urgent, damage-control deletion minutes later.
Establish a Regular ‘Memories Cleanup’ Schedule: Even if you are diligent about deleting Snaps from your live Story, the copies saved in Memories can pile up over time. Make it a habit to go through your Memories archive once a month to permanently delete content you no longer want associated with your account.This proactive approach prevents years of fleeting moments from accumulating in your private archive, ensuring that if you ever decide to download your Snapchat data, you only receive the content you truly wish to keep and preserve.
Leverage the Private Story for High-Risk Content: If you are sharing something personal, potentially controversial, or context-specific, use the Private Story feature. This limits the audience to a pre-approved, small group of close friends.By using the Private Story, you greatly reduce the distribution potential of a Snap, meaning if you make a mistake, fewer people will see it, and the potential negative impact is significantly minimized compared to posting to your main, public-facing ‘My Story’.
Be Mindful of Location Tags and Public Stories: Snaps posted with location tags may be eligible for submission to the Snap Map or other public, crowd-sourced Stories. Once a Snap is posted to a Public Story, deletion is much more complicated and relies on Snapchat’s moderation system.Therefore, always check the ‘Send To’ screen carefully. If you are posting an ordinary Snap, ensure you are only selecting ‘My Story’ and not accidentally selecting a public, geo-fenced Story that falls outside your immediate control.
Use the Press-and-Hold Shortcut for Quick Deletion Access: While the guide details the Swipe-Up method, on some Android and older iOS versions, you can simply press and hold the thumbnail of the Snap under ‘My Stories’ to instantly pull up the Delete, Save, and Send options.Learning this device-specific shortcut can shave off valuable seconds during a crisis deletion moment, allowing you to remove unwanted content even faster than navigating through the full-screen playback mode.

Frequently Asked Questions (FAQ)

Users often have specific questions regarding the permanence of deletion, the ability to recover content, and the platform’s technical limitations. These answers clarify the most common user concerns regarding Snapchat Story management.

Q: Can I delete a Snap after someone has already viewed or screenshotted it?

A: Yes, absolutely. You can delete a Snap from your Story at any time before its 24-hour expiration, regardless of whether it has been viewed or screenshotted. The deletion only prevents further viewing. If a user already saw it or took a screenshot, the content is already captured on their device, and deletion cannot retroactively erase it. However, deleting it immediately stops the Snap from being seen by anyone else who hasn’t viewed it yet, thus minimizing distribution.

Q: Is there a way to delete my entire Story all at once with a single button?

A: No, Snapchat currently does not provide a single “Delete All Snaps” or “Delete Full Story” button for your active ‘My Story’ feed. The platform mandates that content must be deleted snap by snap. To delete your entire Story, you must individually delete every single Snap within it using the swipe-up (or press-and-hold) method until the entire sequence is empty and the Story tile disappears from your profile.

Q: If I delete a Snap, will it also be deleted from my Memories?

A: No. Deleting a Snap from your live, active Story feed is a separate action from deleting the archived copy saved in your Memories. If your settings are configured to automatically save Snaps to Memories, deleting the public Story version leaves the private copy intact. To permanently erase the content completely, you must manually delete the Snap from your Memories archive as well, following the steps outlined in the troubleshooting section of this guide.

Q: What if I accidentally delete the wrong Snap? Can I recover it?

A: Once a Snap is deleted from your active Story and you confirm the action, it is permanently gone and cannot be recovered through the Snapchat app itself. This is why the app provides a final confirmation prompt—the action is irreversible. The only exception is if the Snap was already saved to your device’s Camera Roll or if a copy exists in your Memories; in those cases, you can re-post the saved version.

Q: How long does it take for a deleted Snap to disappear from my friends’ phones?

A: The deletion command is sent almost instantaneously to Snapchat’s servers. For friends using modern versions of the app with stable internet connections, the Snap should disappear from their story queue or vanish from their screen if they are actively viewing it within moments (seconds or less). Delays are rare and usually only occur if a viewer has a severely intermittent or poor connection.

Q: Can I delete Snaps that I have contributed to a friend’s Shared Story?

A: Yes, you can delete any Snaps that you personally added to a Shared Story, using the exact same step-by-step deletion method as for ‘My Story.’ However, you cannot delete Snaps that were posted by any other contributor to that Shared Story, even if you are the friend who originally created the Story.

Conclusion

Mastering the art of content control on Snapchat is essential for managing your digital presence. The process for deleting a single Snap or an entire Story, whether you are using an iPhone or an Android device, relies on a consistent sequence: navigating to your profile, accessing the active Story under ‘My Stories,’ swiping up on the unwanted Snap, and confirming the permanent removal via the trash can icon. While Snapchat does not offer a single bulk-delete button, the iterative process of removing individual Snaps is fast and highly effective. The key takeaway for any user is the necessity of swift action; the faster you delete an unwanted Snap, the fewer views it will garner, thereby minimizing its distribution and ensuring maximum privacy control. Remember that for complete content erasure, deletion from the live Story must be followed by deletion from the Memories archive. By internalizing these steps and utilizing the advanced privacy settings and pro tips provided, you can maintain a clean, intentional, and fully controlled Snapchat narrative.