The Sensor score is a measurement used by Moz, a popular SEO software company, to evaluate the ranking potential of a website. The score is calculated based on various factors that impact a website’s search engine ranking potential, including the quantity and quality of inbound links, the relevance and quality of the content on the website, and the website’s technical SEO factors such as page load speed, mobile-friendliness, and site structure.
To calculate the Sensor score, Moz analyzes the search engine results pages (SERPs) for a specific keyword or set of keywords over a period of time. They then use machine learning algorithms to identify any significant changes or fluctuations in the ranking of websites for those keywords. Based on these fluctuations, Moz assigns a score to each day on a scale of 1 to 10, with a higher score indicating more volatility in the rankings.
The Sensor score is meant to give website owners and SEO professionals a sense of the overall level of competition and volatility in their industry, and how their website’s performance might be affected by changes in search engine algorithms or industry trends. A higher Sensor score indicates greater volatility in the rankings, which can make it more difficult to maintain consistent rankings over time.