A Finsta is a portmanteau of “fake” and “Instagram,” and it refers to a secondary or “fake” Instagram account that users create in addition to their main or primary account. The primary account is typically referred to as a “Rinsta” (Real Instagram) or just an “Instagram” account.
The concept of a Finsta emerged as a way for users, especially younger individuals, to have a more private and authentic online presence separate from their curated and public-facing Rinsta account. Here’s how Finstas are typically used:
- Privacy and Authenticity: Finstas are often used to share content that users might not feel comfortable posting on their main Instagram accounts. It allows them to be more authentic, raw, and unfiltered with their posts.
- Close Friends and Small Audience: Finstas are usually followed by a smaller group of close friends or a select audience that the user trusts. This creates a sense of exclusivity and privacy for the content shared on the Finsta.
- Random or Silly Posts: Users might use their Finsta to share random thoughts, funny memes, inside jokes, or unflattering photos that they wouldn’t want to be associated with their main account.
- Vulnerable or Emotional Posts: Finstas can be a space for users to express their feelings, emotions, and vulnerabilities in a more private setting, away from the wider audience on their main account.
- Screening Followers: By having a Finsta with a smaller audience of trusted friends, users can control who sees their posts and have more confidence that their content won’t be viewed by strangers or acquaintances.
It’s important to note that while Finstas offer a more private and intimate space for sharing content, users should still be cautious about what they post. Nothing on the internet is entirely private, and content shared on a Finsta could potentially be screenshot or shared by others without the user’s consent.
Finstas are most popular among younger generations, such as teenagers and young adults, who are active users of social media platforms like Instagram. However, the use of Finstas is not limited to any specific age group, and individuals of all ages may create them for various reasons.