The Asus ZenFone 10 Review

The Asus ZenFone 10 is a small phone in a big world, packing a punch in a compact package. It’s not a revolutionary upgrade from its predecessor, but it refines the formula and offers some key improvements. Here’s a breakdown of its strengths and weaknesses:


  • Compact and pocketable: At 5.25 inches, the ZenFone 10 is a breath of fresh air in an era of phone giants. It’s comfortable to hold and use with one hand, making it ideal for those who prioritize portability.
  • Solid performance: The Snapdragon 8 Plus Gen 1 processor delivers smooth performance for everyday tasks and even some light gaming. You won’t be editing 4K videos on this, but it handles most things just fine.
  • Excellent battery life: The 4300mAh battery easily lasts a full day on a single charge, and even heavier users might reach the evening without needing to top up.
  • Durable and water-resistant: An IP68 rating means the ZenFone 10 can withstand splashes and spills, or even take a quick dip without getting damaged.
  • Improved camera: While not the best shooter on the market, the main sensor captures decent photos with good detail and dynamic range.
  • Wireless charging: This is a new addition to the ZenFone lineup and a welcome one for those who appreciate the convenience.
  • Four years of Android updates: Asus commits to long software support, ensuring your phone stays up-to-date and secure for longer.


  • Not a major upgrade over ZenFone 9: If you already own the previous model, the changes might not be significant enough to warrant an upgrade.
  • No telephoto lens: The base model lacks a zoom lens, limiting its versatility for capturing distant subjects.
  • Lower refresh rate display: Compared to some competitors with 120Hz or even 144Hz displays, the 60Hz screen on the ZenFone 10 can feel a bit less smooth.
  • Limited color options: The base model doesn’t offer the vibrant color choices of the Pro lineup.
  • Price: While not the most expensive phone on the market, the ZenFone 10 falls in the mid-range category, which might be higher than some expect for a relatively compact phone.


The Asus ZenFone 10 is a solid choice for anyone looking for a small and dependable phone with good performance and long battery life. It’s not perfect, but it excels in its niche and offers a unique experience in a market dominated by large screens. If you prioritize portability and appreciate features like wireless charging and long software support, the ZenFone 10 is definitely worth considering. However, if you need the latest and greatest camera technology or a super smooth display, you might want to look elsewhere.

Overall, the ZenFone 10 is a well-rounded phone that hits the mark for those seeking a compact and reliable companion. Its small size and long battery life make it a standout in its category, while its decent performance and improved camera keep it competitive.