The 12 Best Competitive Intelligence Tools for Market Research

Tue-Jan-2023
13

If you’re looking for competitive intelligence tools for market research, here are 12 options you can consider:

  1. SEMrush: This all-in-one marketing toolkit includes tools for SEO, PPC, content marketing, social media, and more. It also provides insights into competitors’ website traffic, keywords, and backlinks.
  2. SimilarWeb: This tool offers competitive insights on website traffic, audience, and engagement, as well as information on competitors’ top sources of traffic, keyword rankings, and social media performance.
  3. Ahrefs: Ahrefs is a powerful SEO tool that provides insights into competitors’ organic search traffic, backlink profiles, and keyword rankings.
  4. SpyFu: SpyFu is a tool that allows you to see competitors’ keyword rankings, ad campaigns, and backlink profiles.
  5. Owler: Owler provides competitive intelligence on companies, including news, insights, and company data.
  6. Crayon: Crayon provides real-time competitive intelligence on a wide range of data sources, including pricing, product changes, and social media activity.
  7. Kompyte: Kompyte is a tool that helps you track and analyze competitors’ digital marketing activities, including changes to their websites, search rankings, and social media.
  8. BuzzSumo: BuzzSumo is a content research tool that allows you to see the most popular content on any topic and who is sharing it.
  9. Brandwatch: Brandwatch is a social media monitoring tool that provides insights into competitors’ social media activity, sentiment analysis, and customer feedback.
  10. Rival IQ: Rival IQ is a tool that allows you to track and analyze competitors’ social media activity, search rankings, and website traffic.
  11. Alexa: Alexa is a tool that provides insights into website traffic, search rankings, and audience demographics.
  12. Google Trends: Google Trends is a free tool that provides insights into search trends and popular topics, allowing you to see what people are searching for and how search volume changes over time.

These competitive intelligence tools can help you stay ahead of the competition and make data-driven decisions for your business.