Selling on Amazon vs. eBay in 2023: Which is Better?

Deciding between selling on Amazon or eBay in 2023 ultimately depends on your business needs and goals. Here are some factors to consider:

  1. Customer Base: Amazon has a larger customer base with more than 300 million active users worldwide, while eBay has around 185 million active users. This means that Amazon has a wider reach and more potential customers, but it also means there’s more competition.
  2. Product Category: Amazon is more focused on selling new products, while eBay has a mix of new and used products. If you’re selling unique or one-of-a-kind items, eBay may be a better option as buyers are often looking for rare or vintage items.
  3. Fees: Both platforms charge fees for selling products, but the fees can vary depending on the product category and pricing. eBay generally has lower fees, while Amazon has a more complex fee structure.
  4. Shipping: Both platforms have their own shipping services, but Amazon has a more streamlined process with their Fulfillment by Amazon (FBA) service. FBA allows sellers to store their products in Amazon’s warehouses and have them shipped directly to customers, which can save time and effort.
  5. Branding: Amazon offers less flexibility for branding as it is more focused on the product itself, while eBay allows more branding opportunities with customizable storefronts and promotional materials.

In summary, if you’re selling new products and want to reach a larger customer base, Amazon may be the better option. However, if you’re selling unique or one-of-a-kind items and want more branding opportunities, eBay may be a better choice. It’s important to consider your specific business needs and goals when deciding which platform to sell on.