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The Ultimate Guide to Adobe Photoshop Pricing, Plans, and Smart Alternatives in 2026



Revolutionary AI Capabilities Transform Image Editing

Adobe Photoshop has entered a transformative era with the integration of artificial intelligence technology that fundamentally changes how creative professionals and enthusiasts approach image editing. The 2025 release, announced at Adobe MAX in October 2024, delivers unprecedented AI-powered capabilities that streamline workflows, eliminate tedious manual tasks, and unlock creative possibilities that were previously impossible or extremely time-consuming. These innovations represent more than incremental improvements; they constitute a paradigm shift in digital image manipulation that democratizes professional-quality editing for users at all skill levels.

The latest version introduces multiple AI models working in concert to deliver results that would have required hours of painstaking work just a few years ago. Powered by Adobe Firefly, the company’s proprietary generative AI engine, along with partner models from Google, Black Forest Labs, and Topaz Labs, Photoshop now offers intelligent tools that understand context, generate realistic content, and seamlessly blend edits into existing images. These capabilities extend across the entire creative workflow, from initial ideation through final production, providing creative professionals with unprecedented speed and precision.

Understanding Generative Fill: The Foundation of AI Editing

Generative Fill stands as the cornerstone of Photoshop’s AI revolution, fundamentally changing how users add, remove, or modify image content. This powerful feature leverages Adobe Firefly Image 3 Model to generate photorealistic content based on simple text prompts or contextual understanding of the surrounding image. Unlike traditional editing methods that require manual cloning, painting, or compositing, Generative Fill analyzes the entire scene to produce results that match perspective, lighting, shadows, and color harmoniously.

The technology behind Generative Fill draws from Adobe’s extensive library of licensed content from Adobe Stock and public domain materials, ensuring that generated content remains commercially safe for professional use. This ethical approach to AI training addresses copyright concerns that plague other generative AI systems, providing peace of mind for commercial artists and designers. The model continuously improves through machine learning, understanding increasingly complex prompts and delivering more varied, realistic results with each iteration.

How to Use Generative Fill Step-by-Step

To begin using Generative Fill, first ensure you have Photoshop 2024 or later installed and updated through the Creative Cloud Desktop application. The feature has moved from beta testing into the official release, making it accessible to all Creative Cloud subscribers. Open your image in Photoshop and identify the area you wish to modify. The workflow follows a straightforward process that yields professional results in minutes rather than hours.

Create a selection around the area you want to edit using any of Photoshop’s selection tools. The Rectangular Marquee Tool works well for geometric areas, while the Lasso Tool or Object Selection Tool provides more flexibility for irregular shapes. For best results, include a small portion of the existing image in your selection to provide context for the AI. Once your selection is active, the Generative Fill button appears automatically in the Contextual Task Bar at the bottom of your screen.

Click the Generative Fill button to reveal the prompt text field. Here you can enter a description of what you want to appear in the selected area, or leave the field blank to let Photoshop intelligently fill based on surrounding context. Use descriptive nouns and adjectives rather than instructional phrases like “create” or “make.” For example, instead of typing “create a sunset,” simply write “dramatic sunset with orange clouds.” The AI understands natural language but works best with concise, specific descriptions.

After entering your prompt or leaving it blank, click the Generate button. Photoshop connects to Adobe’s cloud servers to process your request through the Firefly AI model, typically taking several seconds depending on complexity and internet speed. The system automatically generates three variations, each appearing as a separate Generative Layer with its own layer mask in the Layers panel. This non-destructive approach allows you to switch between variations, compare results, and revert changes without affecting the original image.

Advanced Techniques for Better Results

Achieving optimal results with Generative Fill requires understanding several advanced techniques. First, consider using Reference Images to guide the generation process. This feature, accessible through the Properties panel, allows you to upload an inspiration image that informs the style, color palette, or composition of generated content. Reference Images prove particularly valuable when specific aesthetic qualities are difficult to describe in text, enabling more precise control over the final output.

The Firefly model selection option, introduced in recent updates, provides access to different versions of the AI engine. Version 3, the default and most advanced option, delivers superior photorealistic quality and better prompt comprehension. However, Version 1 excels at certain tasks like generating hats or accessories, demonstrating how different models possess unique strengths. Experiment with both versions when initial results don’t meet expectations, as switching models often produces dramatically different interpretations of the same prompt.

Multiple generations often prove necessary to achieve perfect results. Don’t hesitate to click Generate repeatedly, as each iteration produces three new variations exploring different creative directions. The Properties panel maintains a history of all generated variations, allowing you to review and select favorites even after generating additional options. This iterative approach mirrors traditional creative workflows while dramatically accelerating the exploration process.

Mastering the AI-Powered Remove Tool

The Remove Tool received substantial upgrades in Photoshop 2025, transforming it from a basic content-aware healing instrument into a sophisticated AI-powered removal system capable of handling complex scenarios. Previous versions relied on machine learning to sample and blend existing image detail, limiting effectiveness for larger removals. The 2025 update integrates Adobe Firefly directly into the Remove Tool, enabling it to generate entirely new content when existing image detail proves insufficient.

This enhancement makes the Remove Tool competitive with Generative Fill for many removal tasks while maintaining a simpler, more intuitive interface. The key innovation lies in the Mode option, which allows users to control when and how generative AI applies. Three settings provide flexibility for different scenarios: Generative AI On forces the tool to always use Firefly’s generative capabilities; Generative AI Off relies on traditional content-aware algorithms; and Auto intelligently determines the best approach based on the removal complexity.

Step-by-Step Remove Tool Tutorial

Begin by selecting the Remove Tool from the toolbar, nested with the Spot Healing Brush and other healing tools. The keyboard shortcut J cycles through these tools, making quick access simple. Once activated, the Options Bar displays several critical settings that control the tool’s behavior. Set your brush size slightly larger than the object you intend to remove, ensuring complete coverage in a single stroke for best results. The Size slider or bracket keys on your keyboard provide convenient brush resizing options.

The Mode dropdown represents the most important setting, determining whether generative AI applies. For most workflows, Auto mode provides the optimal balance, allowing Photoshop to intelligently assess each removal and apply generative AI only when necessary. This approach saves time and preserves generative credits for situations genuinely requiring AI generation. However, for large complex removals like people or vehicles, manually setting Mode to Generative AI On guarantees optimal results by leveraging Firefly’s content generation capabilities.

Before beginning removal, create a new blank layer above your image for non-destructive editing. This practice allows you to preserve the original image while working on removals separately. Enable Sample All Layers in the Options Bar so the Remove Tool can reference the image below while applying changes to the new layer. This workflow provides maximum flexibility, letting you adjust opacity, apply layer masks, or completely discard edits without affecting the original photograph.

Simply brush over or draw a loop around the element you wish to remove. The Remove Tool accepts two primary interaction methods: continuous brushing for painting over objects, or drawing a closed loop around items for selection-based removal. Release your mouse button to trigger the removal process. With generative AI enabled, Photoshop connects to Firefly servers to generate replacement content, typically completing within seconds. The result replaces the unwanted element with contextually appropriate content that matches surrounding colors, textures, and lighting.

Using Find Distractions for Automatic Removal

Photoshop 2025 introduces the Find Distractions feature, an innovative addition to the Remove Tool that automatically identifies and eliminates common photographic nuisances. This functionality currently focuses on two categories: Wires and Cables, and People. Both options leverage AI to scan your image, identify distracting elements matching the selected category, and remove them with a single click—a workflow that previously required extensive manual work.

To use Find Distractions, select the Remove Tool and ensure Mode is set to Generative AI On for optimal results. In the Options Bar, click the Find Distractions button and choose either Wires and Cables or People from the dropdown menu. Photoshop immediately scans your image, highlighting detected elements in pink overlay. The system intelligently distinguishes between your main subject and background distractions, preserving important elements while targeting removable objects.

Review the highlighted selection carefully before proceeding. The pink overlay indicates which elements Photoshop identified for removal. If the selection correctly identifies distractions without including important subjects, simply click Apply to execute the removal. The AI generates replacement content for all selected areas simultaneously, dramatically accelerating cleanup workflows that previously demanded meticulous manual attention. For images with multiple distracting people or extensive wire networks, this feature alone can save hours of editing time.

Expanding Images with Generative Expand

Generative Expand, also known as Outpainting, solves one of photography’s most common frustrations: compositions cropped too tightly or images requiring different aspect ratios for various platforms. This feature extends your canvas beyond the original image boundaries and intelligently fills the new areas with AI-generated content that seamlessly continues the scene. The results often prove indistinguishable from content captured by the camera, opening creative possibilities for reframing and composition adjustment.

The technology analyzes your existing image to understand scene context, perspective, lighting direction, color palette, and environmental characteristics. Using this understanding, Firefly generates new content that maintains visual consistency while expanding your composition. This proves invaluable for converting portrait-oriented images to landscape format, adding breathing room around subjects, or correcting compositional imbalances without reshooting.

Complete Generative Expand Workflow

Start by selecting the Crop Tool from the toolbar or pressing the C keyboard shortcut. Unlike traditional cropping that removes image area, you’ll use this tool to add space by dragging outward. Click and drag the canvas edges beyond your image boundaries in any direction—top, bottom, sides, or corners. Hold Alt on Windows or Option on Mac while dragging to expand from the center outward, maintaining your subject’s position. Don’t worry about the checkered transparency pattern that appears; this simply indicates empty canvas awaiting generation.

With your canvas expanded to the desired size, select the Rectangular Marquee Tool and create a selection encompassing the empty area plus a small portion of the existing image. Including some original content in your selection provides essential context for the AI, dramatically improving generation quality and consistency. For best results, overlap approximately ten to twenty percent of the existing image within your selection. This overlap helps the AI understand lighting, texture, and compositional elements that should continue into the expanded area.

Click the Generative Fill button in the Contextual Task Bar. For expansion operations, typically leave the prompt field empty, allowing Photoshop to automatically extend the scene based on existing content. Empty prompts generally produce the most natural-looking expansions because the AI focuses entirely on continuing what already exists rather than introducing new elements. Click Generate to begin processing. The system creates three variations, each offering slightly different interpretations of how the scene might continue beyond the original frame.

Evaluate the generated variations in the Properties panel or by clicking directly on the thumbnails. Look for continuity in perspective, consistent lighting direction, and natural transitions between original and generated content. If none of the initial variations satisfy your requirements, click Generate again to produce three additional options. Continue this process until you achieve the desired result. Once satisfied, you can merge the Generative Layer with your original image by selecting both layers and pressing Ctrl+E on Windows or Cmd+E on Mac.

Harmonize: Perfecting Composite Images

Harmonize represents one of Photoshop 2025’s most sophisticated AI features, specifically designed to solve the challenges of composite photography. When placing subjects into new environments, achieving realistic integration requires matching lighting direction, color temperature, shadow characteristics, and overall tone between the inserted element and the background. Traditionally, this process demanded advanced Photoshop skills and considerable time investment. Harmonize automates these complex adjustments, analyzing both the background scene and the inserted object to generate seamless integration.

The technology examines multiple factors including ambient lighting conditions, primary light source direction and intensity, color temperature, shadow hardness and direction, and atmospheric perspective. Using this analysis, Harmonize applies sophisticated adjustments to your subject, modifying colors, adding or intensifying shadows, adjusting highlights, and matching overall tonality to create convincing realism. This proves particularly valuable for product photography, advertising work, and creative compositing where believable integration makes or breaks the final image.

How to Apply Harmonize to Composites

Begin by compositing your subject into the target scene using traditional selection and placement techniques. Ensure your subject resides on a separate layer above the background. The quality of your initial composite significantly impacts Harmonize’s effectiveness, so take time to refine selection edges, adjust basic size and positioning, and roughly match the perspective. Use Select and Mask or the Refine Edge tool to clean up selection boundaries, particularly around hair, fur, or other complex edge details.

With your composite assembled, select the layer containing your subject. Access Harmonize through the main menu by navigating to Filter, then selecting Neural Filters, and choosing Harmonize from the available options. The Harmonize panel appears, offering control over the adjustment intensity and specific parameters. The interface provides before and after preview modes, allowing you to evaluate the effect’s impact before committing to the changes.

Adjust the intensity slider to control how aggressively Harmonize modifies your subject. Lower values produce subtle adjustments suitable for scenes with similar lighting to your subject’s original environment. Higher values apply more dramatic changes, useful when your subject originated in vastly different lighting conditions from the target scene. The preview updates in real-time as you adjust parameters, enabling you to find the optimal balance between harmonization and maintaining your subject’s essential characteristics.

Pay particular attention to shadow generation and placement. Harmonize analyzes the background’s lighting direction and automatically generates or enhances shadows beneath and around your subject. These shadows prove critical for grounding objects realistically in their environment. If the automatically generated shadows appear too subtle or too pronounced, manual adjustment using traditional Photoshop techniques remains an option after applying Harmonize. The feature handles the heavy lifting, leaving only final detail refinement for your manual intervention.

Generative Upscale with Partner AI Models

Resolution limitations have historically constrained many creative projects, particularly when working with images from older cameras, cropped sections requiring enlargement, or AI-generated content from models producing lower-resolution outputs. Generative Upscale addresses these limitations by leveraging advanced AI to intelligently increase image resolution while generating realistic detail rather than simply interpolating existing pixels. The 2025 update introduces partner AI models from Topaz Labs, providing enhanced capabilities for upscaling to 4K resolution and beyond.

Traditional upscaling algorithms work by analyzing neighboring pixels and calculating interpolated values for new pixels, often resulting in soft, blurry images lacking authentic detail. Generative Upscale employs fundamentally different technology, using AI trained on millions of high-resolution images to understand what details should exist at higher resolutions. This allows the system to generate convincing texture, edge sharpness, and fine details that maintain photographic authenticity even when enlarging images by factors of four or more.

Step-by-Step Upscaling Process

Open the image you wish to upscale in Photoshop. Images generated by AI models that produce lower resolutions represent ideal candidates for Generative Upscale, as do cropped sections of larger photographs requiring enlargement. Navigate to the Image menu, select Image Size to open the resizing dialog, and note your current pixel dimensions. Calculate your target resolution based on intended use—4K resolution equals 3840 by 2160 pixels for video applications, while print work typically requires 300 pixels per inch at the final physical dimensions.

Instead of using the traditional Image Size dialog, access Generative Upscale through the Neural Filters menu. Select Filter from the main menu bar, choose Neural Filters, and locate Generative Upscale in the available options. The Generative Upscale panel provides model selection options, allowing you to choose between Adobe’s Firefly-powered upscaling and partner models from Topaz Labs. Each model possesses unique characteristics: Adobe’s model excels at photographic content, while Topaz models often deliver superior results for specific scenarios like portraits or landscapes.

Select your preferred upscaling model and specify the target resolution or scale factor. Options typically include doubling, tripling, or quadrupling the original dimensions. Higher scale factors require more processing time and generate larger files, so consider your actual requirements carefully. Click Generate to begin the upscaling process. Unlike instant filters, Generative Upscale requires substantial computation, connecting to cloud servers to process your image through the selected AI model. Processing time varies based on original image size, target resolution, and current server load, typically ranging from thirty seconds to several minutes.

Once processing completes, Photoshop displays the upscaled result. Zoom to 100 percent view to carefully evaluate quality, paying particular attention to areas with fine detail like text, facial features, or texture-rich surfaces. Compare the upscaled result against the original by toggling visibility or using the preview controls. If the initial upscale doesn’t meet expectations, try alternative models—different AI systems excel in different scenarios, and experimentation often reveals which model works best for your specific image type.

Pro Tips for Maximizing AI Feature Effectiveness

Mastering Photoshop’s AI features requires understanding not just the technical mechanics but also strategic approaches that maximize effectiveness while minimizing frustration. These professional insights come from extensive testing and real-world application across diverse creative projects, representing accumulated wisdom that can dramatically improve your results and efficiency.

  • Prompt Crafting Excellence: When using Generative Fill or other text-prompt features, specificity yields superior results. Instead of vague descriptions like “add a tree,” write “tall oak tree with full summer foliage.” Include details about style, mood, lighting, and specific characteristics. However, avoid overly complex prompts with multiple unrelated elements—Firefly handles focused descriptions more reliably than compound requests attempting to generate numerous distinct objects simultaneously.
  • Iterative Refinement Strategy: Treat AI generation as an iterative process rather than expecting perfection on the first attempt. Generate multiple variations, select the closest match to your vision, and then use additional generations or manual refinement to achieve the final result. This layered approach proves more efficient than repeatedly generating completely new attempts. Build complexity gradually rather than requesting everything at once.
  • Generative Credits Management: Adobe allocates monthly generative credits based on subscription tier, ranging from 25 credits for free accounts to 1000 for enterprise plans. Each generation consumes credits, making efficient use important. The Remove Tool’s Auto mode conserves credits by applying generative AI only when necessary. For exploration and ideation, consider using the standalone Firefly web application, which doesn’t consume Photoshop credits and allows unlimited experimentation during promotional periods.
  • Selection Quality Matters: The quality of your selections directly impacts AI results across all features. Invest time refining selection edges using Select and Mask, particularly for Harmonize and composite work. Clean selections with appropriate feathering and edge refinement prevent obvious composite boundaries and allow AI features to work more effectively. Remember that AI enhances your work but cannot compensate for fundamentally poor selections.
  • Layer Organization Discipline: AI features generate numerous layers as you iterate through variations and refinements. Maintain organization by immediately renaming generated layers with descriptive names, grouping related layers in folders, and deleting unsuccessful attempts to prevent clutter. Well-organized layer panels dramatically improve workflow efficiency and make returning to projects later much more manageable.
  • Resolution Awareness: Generative Fill and other AI features work within specific resolution constraints. Extremely high-resolution images may require downsampling before AI processing, with upscaling applied afterward if necessary. Conversely, very low-resolution images may produce less detailed AI generations. Understanding these limitations helps set appropriate expectations and guides workflow decisions about when to apply AI features versus traditional techniques.
  • Combine AI with Traditional Techniques: The most powerful Photoshop workflows combine AI capabilities with traditional manual techniques. Use AI for heavy lifting—removing large objects, generating base content, extending backgrounds—then apply conventional tools for final refinement. Adjustment layers, masks, and manual painting often perfect AI-generated content that comes close but misses subtle details requiring human judgment.
  • Model Selection Experimentation: With multiple AI models now available in Photoshop, including partner models from Google, Black Forest Labs, and Topaz, results vary significantly based on prompt and image type. When initial generations disappoint, systematically test alternative models before assuming the task is impossible. Different models excel at different content types—what fails with one model might succeed brilliantly with another.

Frequently Asked Questions

Do AI features work offline or require internet connectivity?

Most AI features in Photoshop, including Generative Fill, Generative Expand, Harmonize, and Generative Upscale, require active internet connectivity because processing occurs on Adobe’s cloud servers rather than locally on your computer. This cloud-based approach enables Adobe to leverage powerful AI models that would be impractical to run on typical desktop hardware. The Remove Tool in traditional mode works offline, but enabling generative AI requires internet access. Plan your workflow accordingly, particularly when working in locations with limited connectivity.

Are images created with AI features safe for commercial use?

Adobe Firefly was specifically trained on licensed content from Adobe Stock, openly licensed materials, and public domain content where copyright has expired. This training methodology makes Firefly-generated content commercially safe according to Adobe’s policies. However, partner models from other providers may have different training sources and commercial use policies. Always review the specific terms for the AI model you’re using, particularly for commercial projects. Adobe provides Content Credentials metadata to track AI usage in images, offering transparency about which tools and models contributed to the final result.

How many times can I generate variations before reaching limits?

Adobe allocates monthly generative credits based on your subscription tier. Free Creative Cloud accounts receive 25 credits monthly, Photography plan subscribers get 100 credits, All Apps subscribers receive 500 credits, and Firefly subscribers enjoy 1000 credits. Each generation typically consumes one credit, though this may vary based on complexity and resolution. Importantly, the Remove Tool does not consume generative credits even when using generative AI mode, making it an efficient choice for object removal. Credits reset monthly and don’t roll over, so maximize usage within each billing period.

Can I use AI features on images with people or faces?

Yes, AI features work with images containing people and faces, though results vary in quality. Adobe continuously improves facial rendering, which historically challenged generative AI systems. Firefly Image 3 Model delivers significantly better facial results than earlier versions, including more accurate proportions, realistic skin texture, and believable expressions. However, generating entirely new faces from text prompts remains imperfect. Using Reference Images helps guide facial characteristics. For retouching existing faces rather than generating new ones, traditional Photoshop tools often still provide superior control and quality.

What happens to my original image when using AI features?

All AI features in Photoshop operate non-destructively by default, creating new layers for generated content rather than modifying your original image. Generative Fill creates Generative Layers with built-in layer masks. The Remove Tool, when working on a separate layer with Sample All Layers enabled, preserves your original. This non-destructive workflow allows unlimited experimentation without risk of permanently altering source material. You can always toggle generated layers off, delete unwanted variations, or revert to your original image. This protection makes AI features safe for exploration and learning.

Why do my AI generations sometimes look unrealistic or weird?

AI generation quality depends on multiple factors including prompt clarity, selection quality, image context, and model selection. Vague prompts produce inconsistent results—specificity improves outcomes. Selections that exclude important context confuse the AI about scene characteristics. Complex requests combining many elements challenge current AI capabilities. Additionally, certain subjects like hands, specific text, or complex mechanical objects still challenge AI systems. If initial results disappoint, refine your prompt, adjust your selection to include more context, try generating multiple times for variation, or experiment with different AI models available in the model selector.

Can I undo or modify AI-generated content after accepting it?

Absolutely. Generative layers remain fully editable after creation. You can regenerate different variations at any time by clicking Generate again in the Properties panel. The layer mask accompanying each Generative Layer allows you to selectively hide or reveal portions of the generated content using standard brush tools. You can apply adjustment layers, filters, and transformations to AI-generated content just like any other Photoshop layer. The Properties panel maintains a history of generated variations, letting you switch between different versions even after generating new ones. This flexibility encourages experimentation without commitment.

Do AI features slow down Photoshop’s performance?

AI features themselves don’t impact Photoshop’s baseline performance since processing occurs on Adobe’s cloud servers rather than your local machine. However, internet speed directly affects response time when generating AI content. Faster connections provide quicker results, while slower connections extend waiting periods. The AI-generated layers themselves are standard Photoshop layers and don’t affect performance differently than manually created content. Your overall Photoshop performance depends on your computer’s specifications, total number of layers, and image resolution regardless of whether layers originated from AI features or traditional tools.

Conclusion

Adobe Photoshop’s AI-powered features represent a fundamental transformation in digital image editing, democratizing sophisticated techniques while dramatically accelerating professional workflows. The seven capabilities covered in this comprehensive guide—Generative Fill, the AI-enhanced Remove Tool, Generative Expand, Harmonize, Generative Upscale, Find Distractions, and partner AI model integration—collectively address the most time-consuming and technically challenging aspects of modern image manipulation. These tools don’t replace human creativity and artistic judgment; rather, they amplify creative potential by eliminating tedious manual work and enabling rapid exploration of multiple creative directions.

The integration of multiple AI models, including Adobe’s proprietary Firefly engine and partner systems from industry leaders like Google, Black Forest Labs, and Topaz Labs, ensures users benefit from the strengths of different technologies. This multi-model approach acknowledges that no single AI system excels at every task, providing flexibility to select optimal tools for specific scenarios. As these technologies continue evolving through ongoing training and algorithmic improvements, users who master current capabilities position themselves to leverage future enhancements effectively.

Success with AI-powered Photoshop features requires understanding both technical mechanics and strategic application. The step-by-step workflows detailed throughout this guide provide the foundational knowledge necessary to achieve professional results immediately. However, true mastery develops through experimentation, iteration, and learning which approaches work best for your specific creative needs. The non-destructive nature of these tools encourages exploration without risk, making them ideal for both learning and production work.

Looking forward, AI integration in creative software will only deepen and expand. Adobe’s commitment to responsible AI development, emphasizing commercially safe training data and transparent content credentials, sets important industry standards that protect both creators and consumers. By embracing these tools thoughtfully while maintaining strong fundamental Photoshop skills, creative professionals ensure they remain at the forefront of digital imaging capabilities. The future of image editing belongs to those who effectively combine AI power with human creativity, using technology to enhance rather than replace artistic vision.

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