Netflix’s ad-supported plan has transformed how millions of users access their favorite shows and movies at a lower cost. As of 2026, the platform continues to innovate with new ad formats, advanced targeting, and expanded availability. Whether you’re looking to save money or explore new content, this guide covers everything you need to know about Netflix’s ad-supported experience—from pricing and ad types to step-by-step instructions on how to switch.

In this article, you’ll learn:

What the Netflix ad-supported plan is and how it differs from ad-free options.
Pricing and availability in your region, including supported devices and content restrictions.
Types of ads you’ll encounter, including pause ads, interactive ads, and midroll commercials.
How to switch to the ad-supported plan in just a few steps.
Pros and cons of choosing an ad-supported experience.
Pro tips to maximize your viewing experience and minimize ad interruptions.
Answers to frequently asked questions about ads, content, and compatibility.

What Is the Netflix Ad-Supported Plan?

The Netflix ad-supported plan is a subscription tier that offers access to most of Netflix’s library at a reduced monthly cost. In exchange for the lower price, users agree to watch a limited number of ads during their viewing experience. This plan is designed for budget-conscious viewers who still want high-quality entertainment without paying the full price of an ad-free subscription.

As of 2026, the ad-supported plan includes several innovative ad formats, such as:

Pause ads: Static or lightly animated ads that appear when you pause your content. These are designed to be non-intrusive and relevant to your interests.
Interactive ads: Ads that allow you to engage with brands without leaving the Netflix app. These may include clickable overlays, second-screen buttons, or call-to-action prompts.
Midroll ads: Traditional commercial breaks that appear during natural pauses in TV shows and movies, typically lasting 15–30 seconds.
Personalized ads: Ads tailored to your viewing habits, demographics, and interests, thanks to Netflix’s advanced targeting capabilities.

The ad-supported plan is not available in all regions, and some titles may be excluded due to licensing restrictions. However, Netflix continues to expand its ad-supported library, making it a viable option for more users worldwide.

Pricing and Availability in 2026

As of January 2026, the Netflix ad-supported plan is priced at $7.99 per month in the United States. Pricing may vary by region, so it’s essential to check Netflix’s official website for the most up-to-date information. The plan is available in over 12 countries, including the U.S., Canada, the UK, France, Germany, Italy, Spain, Mexico, Brazil, Australia, Japan, and South Korea.

Here’s what you need to know about availability and compatibility:

Supported devices: The ad-supported plan works on most devices, including smart TVs, streaming media players, gaming consoles, and mobile devices. However, a few older devices may not support ads due to software limitations.
Content restrictions: While the majority of Netflix’s library is available with ads, a small number of titles are excluded due to licensing agreements. These titles are marked with a lock icon when browsing.
Regional differences: The availability of the ad-supported plan and its pricing may differ depending on your country. Always verify the details for your specific region.
Plan flexibility: You can switch between ad-supported and ad-free plans at any time, with changes taking effect immediately.

Types of Ads on Netflix’s Ad-Supported Plan

Netflix’s ad-supported plan features a variety of ad formats designed to be as unobtrusive as possible while still delivering value to advertisers. Here’s a breakdown of what you can expect:

1. Pause Ads

Pause ads appear when you hit the pause button during a show or movie. These ads are static or lightly animated and are designed to blend seamlessly into your viewing experience. They typically last 5–10 seconds and disappear when you resume playback.

2. Interactive Ads

Interactive ads allow you to engage with brands directly from the Netflix app. These ads may include clickable buttons, overlays, or prompts that let you learn more about a product or service without leaving your show. Interactive ads are currently being tested in the U.S. and Canada, with a global rollout expected by Q2 2026.

3. Midroll Ads

Midroll ads are traditional commercial breaks that appear during natural pauses in content. Netflix limits these ads to about 4–5 minutes per hour of viewing, which is significantly less than traditional TV. Midroll ads are typically 15–30 seconds long and are placed at logical breaks in the storyline.

4. Personalized Ads

Netflix uses advanced targeting to deliver ads that are relevant to your interests, demographics, and viewing habits. This personalization ensures that the ads you see are more likely to be of interest to you, enhancing the overall experience.

How to Switch to Netflix’s Ad-Supported Plan

Switching to Netflix’s ad-supported plan is a straightforward process. Follow these steps to make the change:

Log in to your Netflix account: Go to the Netflix website or open the app on your device and log in with your credentials.
Navigate to your account settings: Click on your profile icon in the top-right corner and select “Account” from the dropdown menu.
Select “Plan Details”: Under the “Membership & Billing” section, click on “Plan Details” to view your current subscription.
Choose the ad-supported plan: You’ll see a list of available plans. Select the ad-supported option and click “Continue” or “Change Plan.”
Confirm your changes: Review the new plan details, including pricing and ad information, then click “Confirm” to finalize the switch.
Start watching with ads: Your new plan will take effect immediately. You can now enjoy Netflix’s library with occasional ads.

If you encounter any issues during the process, Netflix’s help center provides troubleshooting guides and customer support options.

Pros and Cons of Netflix’s Ad-Supported Plan

Before making the switch, it’s important to weigh the advantages and disadvantages of the ad-supported plan. Here’s a detailed breakdown:

Pros

Lower cost: The ad-supported plan is significantly cheaper than ad-free options, making it an excellent choice for budget-conscious viewers.
Access to most content: The majority of Netflix’s library is available with ads, so you won’t miss out on most shows and movies.
Innovative ad formats: Netflix’s pause ads and interactive ads are designed to be less intrusive than traditional commercials.
Flexibility: You can switch between ad-supported and ad-free plans at any time, giving you control over your viewing experience.

Cons

Ad interruptions: While ads are limited, they can still disrupt your viewing experience, especially during intense or emotional scenes.
Content restrictions: Some titles are not available on the ad-supported plan due to licensing agreements.
Device limitations: A few older devices may not support the ad-supported experience, requiring you to upgrade your hardware.
Regional availability: The ad-supported plan is not available in all countries, so check if it’s offered in your region.

Pro Tips for Maximizing Your Ad-Supported Experience

To get the most out of Netflix’s ad-supported plan, consider these expert tips:

Use the “Skip Ad” feature wisely: Some ads may allow you to skip after a few seconds. Pay attention to the skip button to minimize interruptions.
Explore ad-free alternatives for favorite shows: If there’s a show or movie you love, consider renting or purchasing it ad-free from another platform.
Take advantage of personalized ads: Engage with ads that interest you. Netflix’s algorithm will learn your preferences and show you more relevant content over time.
Check for regional promotions: Netflix occasionally offers discounts or free trials for the ad-supported plan. Keep an eye out for these deals.
Use multiple profiles: If you share your account with family or friends, create separate profiles to ensure everyone gets personalized ad experiences.
Stay updated on new ad formats: Netflix regularly introduces new ad types, such as interactive and pause ads. Familiarize yourself with these formats to enhance your experience.

Frequently Asked Questions (FAQs)

Here are answers to some of the most common questions about Netflix’s ad-supported plan:

1. How many ads will I see per hour?

Netflix limits ads to about 4–5 minutes per hour of content, which is significantly less than traditional TV.

2. Can I skip ads on Netflix?

Some ads may offer a skip option after a few seconds, but not all ads are skippable.

3. Why are some titles not available on the ad-supported plan?

A small number of titles are excluded due to licensing restrictions. These titles are marked with a lock icon when browsing.

4. Can I switch back to an ad-free plan later?

Yes, you can switch between plans at any time. Changes take effect immediately.

5. Are pause ads available on all devices?

Pause ads are supported on most modern devices, but some older hardware may not display them.

6. How does Netflix personalize ads?

Netflix uses your viewing habits, demographics, and interests to deliver ads that are relevant to you.

7. Is the ad-supported plan available in my country?

Check Netflix’s official website for the most up-to-date information on regional availability.

8. Can I use a VPN with the ad-supported plan?

Netflix’s terms of service prohibit the use of VPNs to bypass regional restrictions. Using a VPN may result in errors or limited content access.

Conclusion

Netflix’s ad-supported plan offers a compelling way to enjoy your favorite shows and movies at a lower cost. With innovative ad formats, advanced targeting, and a vast library of content, it’s an excellent option for budget-conscious viewers. By understanding the pricing, ad types, and switching process, you can make an informed decision about whether this plan is right for you.

Whether you’re looking to save money or explore new content, the ad-supported plan provides flexibility and value. Use the pro tips and FAQs in this guide to enhance your experience and get the most out of your Netflix subscription.