Here’s a step-by-step guide to configuring newsletter subscription in Magento 2:
- Enable Newsletter Subscription: To enable newsletter subscription in Magento 2, go to Stores > Configuration > Customers > Newsletter. Select “Yes” for “Enabled” and save the configuration.
- Choose Newsletter Popup Option: You can choose whether to display a newsletter subscription popup on your website. To do this, go to Stores > Configuration > Customers > Newsletter Popup. Select “Yes” for “Enable Newsletter Popup,” and choose the frequency and display settings for the popup.
- Configure Newsletter Templates: Magento 2 comes with pre-built newsletter templates that you can customize to fit your brand. Go to Marketing > Communications > Newsletter Templates and choose a template to customize.
- Create Newsletter Subscriber Lists: To create a newsletter subscriber list, go to Marketing > Communications > Newsletter Subscribers. Click “Add New Subscriber” and enter the subscriber’s email address and other information as necessary. You can also import subscriber lists from a CSV file.
- Send Newsletters: To send a newsletter, go to Marketing > Communications > Newsletter Queue. Click “Add New Campaign” and select the subscriber list, newsletter template, and other details for the campaign. You can also schedule the campaign to be sent at a specific time.
That’s it! By following these steps, you can configure newsletter subscription in Magento 2 and start sending newsletters to your subscribers. Keep in mind that email marketing is a powerful tool for engaging with customers and driving sales, so make sure to create high-quality newsletters that provide value to your subscribers.