Devices Offered “On Us” With New Lines

Verizon’s official deals page shows a range of smartphones available “on us” when a new line is added on an eligible unlimited plan — with no trade-in required:

iPhone 17 Pro Max on us with a new line on Unlimited Ultimate plans.
Google Pixel 10 Pro XL on us with a new line on Unlimited Ultimate plans.
iPhone 17 Pro on us with select unlimited plans.
Samsung Galaxy S25+ on us with select unlimited plans.
iPhone 17 on us with select plans.
Google Pixel 10 Pro on us with select plans.
Motorola razr on us on select plans — even on lower-tier plans.

All of these device offers typically require handling the device through Verizon’s installment billing over 36 months and keeping the qualifying plan active to receive full credits.

High-Value Discounts on Premium Smartphones

Beyond free devices, Verizon is offering steep discounts on certain top-end phones:

Google Pixel 10 Pro is currently discounted by about $1,000 with no trade-in required for new lines added on Verizon’s Unlimited Plus or Unlimited Ultimate plans. The effective monthly cost can be as low as approximately $2.77/mo over a 36-month device payment schedule.
Samsung Galaxy S25 Ultra and other premium models may be reduced to very low monthly payments with qualifying plans and bill credits over 36 months, often combined with other incentives.

These savings are applied as monthly bill credits tied to plan requirements and may change as promotions evolve.

Free Gift Card Incentives for New Customers

Verizon has introduced a limited-time promotion offering a $200 Verizon gift card for customers who switch to Verizon and purchase a new smartphone on an unlimited plan. This gift card can be used on Verizon’s site toward devices, accessories, or even billing credits.

The offer applies when signing up for Verizon’s unlimited service with a qualifying smartphone purchase and remains valid through the promotional period. This incentive can often be combined with other device offers to maximize value.

Plan Pricing With Taxes & Fees Context

Verizon’s unlimited plans form the foundation of many qualifying offer requirements. Current advertised plan pricing before taxes and fees — and typical examples where applicable — include:

Unlimited Welcome — Entry-level unlimited data plan often priced around $45/mo for a single line with Auto Pay before taxes and fees.
Unlimited Plus — Mid-tier option with enhanced features such as 5G Ultra Wideband access, generally around $60/mo for a single line before taxes and fees.
Unlimited Ultimate — Top-tier plan offering the most perks and allowances, roughly around $80/mo for a single line before taxes and fees.

Taxes and fees are additional and vary by state and local jurisdiction. In many regions, consumers should expect total monthly charges to be noticeably higher than the advertised base plans when all taxes and surcharges are added.

How to Qualify for Verizon’s Best Deals

Qualifying for Verizon’s most valuable device promotions hinges on several key requirements:

Adding new lines — Many free or deeply discounted phone deals require activating a new line on an unlimited plan.
Choosing the right plan tier — Higher-tier unlimited plans like Unlimited Ultimate often unlock the best device credits and offers.
Keeping service active — Cancelling service before the promotional credit period completes can result in forfeiture of remaining credits.
Auto Pay and paperless billing — These features are often required to receive the lowest advertised base plan prices.

Consumer Guidance and Fine Print Awareness

Verizon’s free and deeply discounted phone offers are typically delivered via bill credits over a 36-month schedule. This means that while the device may show up as “free,” the full credit is spread over three years and contingent on maintaining service and plan eligibility throughout that period.

Consumers should carefully review the offer terms and device payment disclosures at checkout, as early termination or plan changes may result in the loss of future credits, increasing the net cost of the device.

Market Trends and Competitive Context

In early 2026, Verizon’s phone deals remain competitive with other carriers and retailers, with promotions frequently updated to entice new customers and retain existing ones. While free device offers tied to unlimited plans are common, unlocked and retailer-fronted pricing often competes through trade-in credits or limited-time discounts.

Overall, Verizon’s deals continue to favor customers willing to activate new lines on unlimited plans, leveraging bill credits and additional incentives like gift cards to deliver perceived value.

Conclusion

Verizon’s current 2026 phone deals provide substantial value through a mix of free devices, steep discounts, and bonus gift card incentives — all anchored to its unlimited plan offerings. Verified promotions include major savings on premium devices such as the Google Pixel 10 Pro, a wide range of flagship phones available “on us” with new lines, and $200 gift card bonuses for switching customers.

However, qualifying for these offers often requires adherence to specific plan tiers and maintaining service for an extended period to receive full bill credits. Consumers should consider plan pricing including taxes and fees, review terms carefully, and act during promotions for the best savings. With the right strategy, many customers can access top smartphones at minimal net cost.

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