Your About Us page is often the second most visited page on your website (after your homepage), making it prime real estate to connect with your audience. But a bland About Us page filled with generic text won’t do the trick.
This curated list explores 30 stellar About Us pages from a variety of industries, highlighting their unique approaches to storytelling, branding, and visitor engagement. Dive in and discover how these companies showcase their values, missions, and the amazing people behind the brand:
1. Mailchimp: A playful and engaging page with a video introduction and a timeline showcasing the company’s milestones.
2. Buffer: Transparency reigns supreme with a breakdown of company culture, team member spotlights, and even remote work policies.
3. Slack: Humor meets functionality with a comic-style origin story and clear explanations of the product’s purpose.
4. Dropbox: Simple yet impactful, Dropbox uses strong visuals and concise copy to convey their mission of empowering people to work efficiently.
5. Trello: A fun and interactive page with a “Meet the Trello Team” section featuring quirky team member bios and photos.
6. Airbnb: Storytelling takes center stage with a focus on the human connections fostered through the platform.
7. Asana: Values take the spotlight with a clear explanation of how they guide the company’s decision-making.
8. MOO: A visually captivating page with a strong focus on design and the company’s commitment to sustainability.
9. Duolingo: A data-driven approach showcasing the platform’s impact on language learning around the world.
10. Mailbox (by Dropbox): A heartwarming story about the app’s creation and its focus on user experience. (Note: Mailbox is no longer operational, but the About Us page remains a great example)
11. Dollar Shave Club: Humor and personality shine through with a tongue-in-cheek video introduction.
12. GitHub: A community-centric page highlighting the power of collaboration among developers.
13. Humans of New York: Stunning photography and powerful stories showcase the human connection fostered by the project.
14. Canva: A visually stunning page that reflects the company’s commitment to user-friendly design tools.
15. Mixel: A vibrant and creative page that embodies the platform’s focus on stock video and music.
16. Help Scout: Customer focus takes center stage with testimonials and a breakdown of their core values related to customer service.
17. Crazy Egg: Data visualization is key, with heatmaps demonstrating the company’s expertise in website analytics.
18. Basecamp: Transparency reigns supreme with a “no nonsense” approach that outlines their philosophy and work culture.
19. Moz: A data-driven page showcasing the company’s commitment to SEO expertise and thought leadership.
20. HubSpot: A comprehensive page with clear sections outlining the company’s history, mission, and team structure.
21. Intercom: A customer-centric approach with testimonials and a focus on building relationships.
22. Headspace: Tranquility and mindfulness are woven into the page design, reflecting the company’s meditation app.
23. InVision: A visually compelling page with interactive elements showcasing the company’s design prototyping platform.
24. SurveyMonkey: A data-driven approach highlighting the power of surveys and insights.
25. ConvertKit: A focus on the creator economy with resources and stories to empower creators.
26. Crazy Egg: Data visualization is key, with heatmaps demonstrating the company’s expertise in website analytics.
27. Figma: A collaborative and interactive page that reflects the company’s design software.
28. Todoist: A focus on productivity is evident with clear explanations of the to-do list app’s features and benefits.
29. Drift: A conversational approach with a chatbot welcoming visitors and encouraging interaction.
30. Grammarly: A focus on clear communication is evident with before-and-after examples showcasing the effectiveness of their grammar checker tool.
Bonus: Don’t forget to explore the About Us pages of your favorite brands! They might hold valuable inspiration for your own approach.
By dissecting these stellar About Us pages, you can glean valuable insights into crafting a compelling story that captures your audience’s attention and leaves a lasting impression. Remember, your About Us page is a chance to showcase your brand’s unique personality and connect with your visitors on a deeper level.